Beverley has got another tourism award – and it’s great if you like coach trips

After being named one of the best places to live, Beverley has got another title

Beverley is the UK’s most coach friendly destination, thanks to the warm welcome it gives to bus loads of visitors. More than 500 coaches bring thousands of visitors to the historic market town each year.

It has won the title of Coach Friendly Destination of the Year at the British Coach Tourism Awards 2018, held in Birmingham. The latest accolade comes days after Beverley was named one of the best places to live in the North by the Sunday Times. Jessamy Chapman, chairman of the coach awards judges, praised Beverley for an “excellent effort” in “welcoming coaches to its exciting, group-friendly destination”. She said: “It has demonstrably improved its offer, including extending its “coach welcome” to seven days a week by partnering with a local attraction. “While unmissable benefits for drivers and passengers are available to pre-booked coaches, it’s clear that the friendly, personal little team will do everything they can to also welcome coaches that turn up with no notice.”

The town saw off competition from destinations including Devon, Bournemouth and Guildford to scoop the award, after narrowly missing out in 2016 and 2017. It follows a campaign by Visit Hull & East Yorkshire (VHEY) and a new partnership with the Flemingate Centre to provide coach parking seven days a week. Andy Gray, VHEY tourism manager, says: “We worked with businesses in Beverley to provide vouchers and goodie bags, as well as providing the drivers with a meal. “Beverley now has a reputation as the most coach-friendly place.” Dedicated parking bays for coaches are provided by East Riding Council in the School Lane car park.

Councillor Richard Burton, the council’s portfolio holder for tourism, says: “This really is a fantastic honour for Beverley and the wider East Riding, with tourism being vitally important to the local economy. “Winning this trophy follows on from the news that Beverley was ranked third in the Sunday Times’ Best Places to Live Guide, showing that the town is a great place to live, work, play, visit and invest in. “Working through the VHEY Tourism Partnership, East Riding of Yorkshire Council will continue its work to grow the visitor economy year-on-year and promote Beverley and the whole of the East Riding as a must-visit tourist destination locally, nationally and internationally.”

Graham Tait, Flemingate Centre manager, says: “This is great news for Beverley and a feather in the cap for VHEY and East Riding of Yorkshire Council. “The profile from the award will boost even further Beverley’s attractiveness as a venue for coach trips and enhance the economic benefits visitors bring to the town. “We’re delighted to have contributed to the success by linking with VHEY to extend the previous weekday parking and benefits package for coach operators to weekends, with coaches using our site, meaning coach companies and drivers get a great welcome to our fantastic market town seven-days-a-week.”

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