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The Categories:

Coach Friendly Destination


This award is open for entries from villages, towns, cities, regions (geographic or tourist), islands and countries that can demonstrate not only a commitment to welcoming coaches, coach groups and coach drivers, but also what they’ve done to enhance that welcome over the last year. In addition to on-the-ground delivery, judges will be interested in examples of website development and partnership working.

Coach Friendly Visitor Attraction


This award is open for entries from UK visitor attractions, shopping centres, dedicated out-of-town shopping retailers, garden centres and other attractions that demonstrate not only their commitment to welcoming coaches, coach groups and coach drivers, but also how that welcome has been developed/enhanced over the last year.

European Coach Friendly Attraction DFDS

Partnered by: DFDS
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This award is open for entries from coach friendly visitor attractions in Europe. This includes visitor attractions, shopping centres, dedicated out-of-town shopping retailers, garden centres and other attractions that can demonstrate not only their commitment to welcoming coaches, coach groups and coach drivers from the UK, but also how that welcome has been developed/enhanced over the last year.

Cross-Sea Carrier Edwards Coach Holidays

Partnered by: Edwards Coach Holidays
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This award is open for entries from carriers that provide cross-sea services between the UK and the continent, and short-sea UK crossings. Judges will be looking for evidence of excellent day-to-day customer service (testimonials and operator feedback), plus evidence of how carriers have developed/enhanced the service offered to coach tour operators over the last year.

River and Inland Cruise Operator


This award is open to tourism suppliers that operate river, canal, lake and other inland cruises, whether it’s a 30-minute trip or a river cruise of several days. Judges will be looking for entrants that can demonstrate a commitment to welcoming coaches, coach groups and coach drivers, together with evidence of how that product has been developed/enhanced over the last year.

Heritage Railway City Cruises

Partnered by: City Cruises
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This award is open for entries from operators of heritage railways (standard and narrow gauge). The judges will be looking for railway operators that can demonstrate a clear welcome and commitment to coaches, coach groups, and coach drivers, together with evidence of how that product has been developed/enhanced over the last year.

Accommodation Provider (independent hotels) ICT web

Partnered by: Independent Coach Travel
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This award is open to entries from individual hotels – including those that belong to a larger group, but wish to enter independently – and small chains (up to five hotels). The judges will be looking for hotels that can demonstrate not only a commitment to welcoming coaches, coach groups and coach drivers, but also how they have developed/enhanced that welcome over the last year.

Accommodation Provider (hotel groups)


This award is open to entries from hotel groups (six hotels and over). The judges will be looking for hotel brands that can demonstrate not only a commitment to welcoming coaches, coach groups and coach drivers, but also how they have developed/enhanced that welcome over the last year.

Tour Wholesaler and Industry Supplier Planet Hollywood

Partnered by: Planet Hollywood
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This award is open to tour wholesalers, ticketing agencies and other business-to-business suppliers that provide packages and group planning services to coach tour operators. The judges will be looking for a business that can demonstrate an understanding of the needs of tour planners, with examples of how its products or those relationships have been developed or enhanced over the last year.

Dining Experience


This award is open to restaurants, cafés and other meal stops and dining options that cater for groups. The judges will be looking for excellent menu choices, well-presented meals and a willingness to work with the group organiser to accommodate the group’s needs. They will also be looking for evidence, including testimonials.

Holiday Programme Distinctive Systems

Partnered by: Distinctive Systems
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This award is open to entry from any UK-based tour operator that operates a programme of coach holidays. Judges will be looking for a current programme that demonstrates innovation and creativity, in a brochure that is easy to navigate with clear price points and an easy-to-understand summary of what the tour and price includes. With so many brochures now meeting this criteria, the judges will be looking for something that makes the winning programme stand out from the crowd.

Day Excursion Programme

Partnered by: P&O Ferries
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This award is open to entry from any UK-based tour operator that operates a programme of day excursions by coach. The judges will be looking for a current programme that demonstrates innovation and creativity. With the quality and content of programmes universally high, the judges will be looking for that ‘special something’ that makes it stand out.

Coach Tourism Innovation of the Year Continuum

Partnered by: Continuum
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This award recognises innovation from any part of the coach tourism industry. The judges will be looking for innovation introduced in 2018 that has a direct link, and benefit, to coach tourism. This could be a product or service, a back-office or front-of-house process, a marketing or PR initiative.

Coach Tourism Professional of the Year

Partnered by: Eurotunnel
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This is the first of the two ‘people’ awards that require a nomination. Nominations are invited for individuals, couples or teams (working in any role in the coach tourism industry) who have demonstrated exceptional service and commitment to coach tourism over the last year. The judges will need clear evidence of the reasons for the nominations, and are likely to base their decisions on the quality of third-party testimonials (from employers, customers and colleagues).

Coach Tour Driver of the Year Roadchef

Partnered by: Roadchef
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This is the second ‘people’ award that requires nomination. Nominations are invited for coach tour drivers, or team of drivers, primarily employed on coach tour duties during the last year. The judges will be looking for third party testimonials (from passengers, employers, clients) that evidence a commitment to delivering excellent customer service.

Coach Tour Operator – Small Fleet (1-5 coaches)


The judges will be looking for a coach tour operator with between one and five tour coaches that demonstrates a commitment to quality, innovation and training, and has an excellent industry reputation. The judges will also be looking for examples of how an operator has developed/enhanced its product over the last year.

Coach Tour Operator – Medium Fleet (6-15 coaches) Warner Leisure Hotels

Partnered by: Warner Leisure Hotels
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The judges will not only be looking for a coach tour operator with between six and 15 tour coaches that demonstrates a commitment to quality, innovation and training, and has an excellent industry reputation, but also examples of how it has developed/enhanced its product over the last year.

Coach Tour Operator – Large Fleet (more than 15 coaches) http://www.wrightsure.com/

Partnered by: Wrightsure
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The judges will not only be looking for a coach tour operator with more than 15 tour coaches that demonstrates a commitment to quality, innovation and training, and has an excellent industry reputation, but also examples of how it has developed/enhanced its product over the last year.

The British Coach Tourism Recognition Award


This award is presented by the judges in recognition of outstanding services to coach tourism. It is an un-nominated category, decided between the judges based on who in the coach tourism industry deserves special recognition for their work.

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