During the ceremony the National Memorial Arboretum was presented with the award for Coach Friendly Attraction of the year. Nine other finalists competed in the category which is awarded to attractions that demonstrate not only their commitment to welcoming coaches, coach groups and coach drivers, but also how that welcome has been developed/ enhanced over the last year.
The prestigious awards ceremony, which took place at the National Motorcycle Museum in Birmingham, brought together nearly 400 industry professionals to recognise and celebrate excellence and innovation across the multi-billion-pound coach tourism sector.
A range of special group packages, free coach parking, a coach welcome service, special group discounts and catering vouchers for coach drivers are just some of ways that the Arboretum offers ‘a day to remember’ for visiting groups. Special group packages for landmark events in the Arboretum’s 2018 events programme including the summer proms at the Arboretum, Armistice Day and Christmas events are also available.
Other winners at the awards included; Hilton Worldwide, ICT Group Travel, the musical 42nd Street and coach tour operators Gardiners NMC, Bakers Dolphin, Bayliss Executive Travel, Travel by Knight and Hough’s of Lincolnshire.
The annual awards are organised by Diversified Communications UK and hosted by Group Tourism & Travel Magazine. This year’s celebrity presenter was TV personality and broadcaster Angela Rippon CBE.
Jessamy Chapman, editor of Group Tourism & Travel Magazine, says: “Huge congratulations to all our winners at this year’s British Coach Tourism Awards. It was one of our best yet, with a fantastic atmosphere of celebration and real emotion among our highly deserving winners.
“Once again, the quality of this year’s entries was exceptional, reflecting the continuing commitment of coach operators, attractions and destinations to deliver the best possible experiences for groups on tour. To reward those who contribute to the thriving coach tourism sector with these prestigious awards is an honour. Well done to everyone who took part, for the stellar entries, being finalists, achieving highly commended and to those taking home Awards. Huge thanks to our judges, our partners, and everyone in the industry who supports the event.”