The Awards

Coach tourism’s highest accolade

The first purpose of the Awards was to recognise and reward those businesses that make life as easy as possible for coach group organisers – attractions, destinations, hotels, wholesalers and other suppliers that contribute to the UK’s thriving group tourism sector by being as “coach-friendly” as possible.

The second strand to the BCTAs was the all-important operator awards. From having a stunning holiday brochure to efficiently running a high-quality fleet, the BCTAs reward coach tour operators that showcase to the rest of the world just how good coach holidays can be.

We introduced a couple of exciting new awards this year.

The first was Dining Experience, which recognises the many exceptional food and drink options that are now available for groups – from dining on board a river cruise, to visiting a themed restaurant that’s an attraction in itself.

The second was Theatre Production, as nominated and voted on by readers of Group Tourism & Travel magazine.